A research study by Dr. Ryan Howell, a psychology professor at San Francisco State Univ., has determined that experiences, especially vacations, bring consumers greater happiness than buying material objects. The study of 154 people from age 19 to 50 showed that people “feel more alive,” “feel invigorated or inspired” and “are left with positive memories, a return on their investment” with experiences compared to material purchases, according to Howell in a Los Angeles Times report of the study.
“You’re happy with a new television set, but you’re thrilled with a vacation,” the psychologist reported from his study. He added that, “whether you spend a little or a lot on a life experience, you still have the same level of happiness.”
Travel agents, who might want to share this information with their clients and prospects, can find a complete report on the Howell study from the L.A. Times at: